The most amazing thing happened last summer.
Emma, the founder of Emmpire ’92 lost her temper in the middle of a busy bar at one of the most famous lakes in Italy; Lake Garda.
“I am never working for anyone else every again in life!” She screeched.
Granted, it was diva behaviour (and quite out of character) but it came from months and months of stressful waitressing for a highly-strung Italian family. She took the job at the beginning of summer thinking that she would be helping out her friend who owned the bar, she’d get plenty of time to sunbathe and enjoy the glorious mountains and adventures surrounding her, and plenty of relaxation and swimming in the lake itself.
Nothing could be further from the truth! She was overworked, underpaid, lacking in sleep, time and energy. And one final spat hammered the final nail in the coffin.
But from this place of absolute rage, came an idea that had been manifesting in the depths of her brain for a long time. She wanted to solve a problem. Her main passion isn’t the summer. It’s the winter. And she had such amazing ambitions for a company that would change the face of the winter sports industry.
But it started with a survey. What did the girls even want? And boy, was that a good idea.
Check out the truly AMAZING ideas that came from the responses of those adventurous women that spend so much of their time outdoors…
So finally, there are base layers out there that are absolutely gorgeous… that you can wear for a morning coffee with your mates or a ripping shred sesh with your ride squad. They keep you warm and dry, no matter how much you sweat. They flatter every shape with a high thick waist band and double-stretch fabric. And they have the most innovative details like hidden pockets EVERYWHERE.
You can check out the full collection here.